Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer
Stacy Landreth Grau and Judith Anne Garretson FolseVolume:
36
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/20460811
Date:
January, 2007
File:
PDF, 2.30 MB
english, 2007