Celebrities as human brands: an investigation of the...

Journal of Marketing Management 2015 / 03 Vol. 31; Iss. 5-6

Celebrities as human brands: an investigation of the effects of personality and time on celebrities’ appeal

Lunardo, Renaud, Gergaud, Olivier, Livat, Florine
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Volume:
31
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2015.1008548
Date:
March, 2015
File:
PDF, 397 KB
english, 2015
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