Positive Mood and Resistance to Temptation: The Interfering...

Journal of Consumer Research 2010 / 12 Vol. 37; Iss. 4

Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal

Fedorikhin, Alexander, Patrick, Vanessa M.
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Volume:
37
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/655665
Date:
December, 2010
File:
PDF, 369 KB
english, 2010
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