Factors Impacting the Adoption and Effectiveness of the...

Factors Impacting the Adoption and Effectiveness of the World Wide Web in Marketing

Gary S. Lynn, Sharon M. Lipp, Ali E. Akgün, Alexander Cortez Jr
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Volume:
31
Year:
2002
Language:
english
Pages:
15
DOI:
10.1016/s0019-8501(00)00104-8
File:
PDF, 135 KB
english, 2002
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