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Factors Impacting the Adoption and Effectiveness of the World Wide Web in Marketing
Gary S. Lynn, Sharon M. Lipp, Ali E. Akgün, Alexander Cortez JrVolume:
31
Year:
2002
Language:
english
Pages:
15
DOI:
10.1016/s0019-8501(00)00104-8
File:
PDF, 135 KB
english, 2002