The evolution of generic brands in industrial markets: the...

The evolution of generic brands in industrial markets: the challenges to owners of brand equity

John Low, Keith Blois
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Volume:
31
Year:
2002
Language:
english
Pages:
8
DOI:
10.1016/s0019-8501(00)00131-0
File:
PDF, 118 KB
english, 2002
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