Strategy-Based Segmentation of Industrial Markets

Strategy-Based Segmentation of Industrial Markets

Theo M.M. Verhallen, Ruud T. Frambach, Jaideep Prabhu
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Volume:
27
Year:
1998
Language:
english
Pages:
9
DOI:
10.1016/s0019-8501(97)00064-3
File:
PDF, 55 KB
english, 1998
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