Purchase-Related Factors and Buying Center Structure: An...

Industrial Marketing Management 1999 Vol. 28; Iss. 6

Purchase-Related Factors and Buying Center Structure: An Empirical Assessment

Geok-Theng Lau, Mark Goh, Shan Lei Phua
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Volume:
28
Year:
1999
Language:
english
Pages:
15
DOI:
10.1016/s0019-8501(98)00031-5
File:
PDF, 175 KB
english, 1999
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