Organizing Marketing in Industrial High-Tech Firms: The...

Organizing Marketing in Industrial High-Tech Firms: The Role of Internal Marketing Relationships

Kristian Möller, Arto Rajala
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Volume:
28
Year:
1999
Language:
english
Pages:
15
DOI:
10.1016/s0019-8501(99)00059-0
File:
PDF, 450 KB
english, 1999
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