Customer Relationship Strategies and the Smoothing of...

Industrial Marketing Management 2001 Vol. 30; Iss. 6

Customer Relationship Strategies and the Smoothing of Industry-Specific Business Cycles: The Case of the Global Fine Paper Industry

Kimmo Alajoutsijärvi, Mats B. Klint, Henrikki Tikkanen
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Volume:
30
Year:
2001
Language:
english
Pages:
11
DOI:
10.1016/s0019-8501(99)00104-2
File:
PDF, 161 KB
english, 2001
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