Building customer–brand relationships in the mobile...

Journal of Brand Management 2011 / 1-3 Vol. 18; Iss. 4-5

Building customer–brand relationships in the mobile communications market: The role of brand tribalism and brand reputation

Jurisic, Brigita, Azevedo, António
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Volume:
18
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2010.37
Date:
January, 2011
File:
PDF, 176 KB
english, 2011
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