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Volume 18; Issue 4-5
Main
Journal of Brand Management
Volume 18; Issue 4-5
Journal of Brand Management
Volume 18; Issue 4-5
1
Development of a conceptual framework for brand loyalty: A Euro-Mediterranean perspective
Kabiraj, Sajal
,
Shanmugan, Joghee
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 218 KB
Your tags:
english, 2011
2
Brand strategies of Jordanian telecommunications service providers
Alamro, Ahmed
,
Rowley, Jennifer
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 159 KB
Your tags:
english, 2011
3
Building customer–brand relationships in the mobile communications market: The role of brand tribalism and brand reputation
Jurisic, Brigita
,
Azevedo, António
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 176 KB
Your tags:
english, 2011
4
Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation
Priporas, Constantinos-Vasilios
,
Kamenidou, Irene
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 99 KB
Your tags:
english, 2011
5
Branding relationships in financial services: Paradigm shift in Mediterranean countries
Petruzzellis, Luca
,
Romanazzi, Salvatore
,
de Chernatony, Leslie
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 170 KB
Your tags:
english, 2011
6
Branding familiness in tourism family firms
Presas, Pilar
,
Muñoz, Dolors
,
Guia, Jaume
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 122 KB
Your tags:
english, 2011
7
Corporate brand equity and loyalty in B2B markets: A study among logistics service purchasers
Juntunen, Mari
,
Juntunen, Jouni
,
Juga, Jari
Journal:
Journal of Brand Management
Year:
2011
File:
PDF, 169 KB
Your tags:
2011
8
Corporate brand equity and loyalty in B2B markets: A study among logistics service purchasers
Juntunen, Mari
,
Juntunen, Jouni
,
Juga, Jari
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 169 KB
Your tags:
english, 2011
9
Wine marketing: A framework for consumer-centred planning
Vrontis, Demetris
,
Thrassou, Alkis
,
Czinkota, Michael R
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 388 KB
Your tags:
english, 2011
10
From brand vision to brand evaluation: The strategic process of growing and strengthening brands
Becker, Christian
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 51 KB
Your tags:
english, 2011
11
Editorial
Vrontis, Demetris
,
Priporas, Constantinos-Vasilios
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 41 KB
Your tags:
english, 2011
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