Scale development and validation for measuring corporate...

Journal of Brand Management 2014 / 1 Vol. 21; Iss. 1

Scale development and validation for measuring corporate brand associations

Mann, Bikram Jit Singh, Ghuman, Mandeep Kaur
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Volume:
21
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2013.22
Date:
January, 2014
File:
PDF, 233 KB
english, 2014
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