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Volume 21; Issue 1
Main
Journal of Brand Management
Volume 21; Issue 1
Journal of Brand Management
Volume 21; Issue 1
1
Country-of-origin marketing: A list of typical strategies with examples
Aichner, Thomas
Journal:
Journal of Brand Management
Year:
2014
Language:
english
File:
PDF, 137 KB
Your tags:
english, 2014
2
Scale development and validation for measuring corporate brand associations
Mann, Bikram Jit Singh
,
Ghuman, Mandeep Kaur
Journal:
Journal of Brand Management
Year:
2014
Language:
english
File:
PDF, 233 KB
Your tags:
english, 2014
3
Is luxury compatible with sustainability? Luxury consumers’ viewpoint
Kapferer, Jean-Noël
,
Michaut-Denizeau, Anne
Journal:
Journal of Brand Management
Year:
2014
Language:
english
File:
PDF, 591 KB
Your tags:
english, 2014
4
The brand leadership: Scale development and validation
Chang, Yonghwan
,
Ko, Yong Jae
Journal:
Journal of Brand Management
Year:
2014
Language:
english
File:
PDF, 209 KB
Your tags:
english, 2014
5
Perceived needs and emotional responses to brands: A dual-process view
Taute, Harry A
,
Peterson, Jeff
,
Sierra, Jeremy J
Journal:
Journal of Brand Management
Year:
2014
Language:
english
File:
PDF, 288 KB
Your tags:
english, 2014
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