Corporate makeovers: Can a hyena be rebranded?

Journal of Brand Management 2004 / 7 Vol. 11; Iss. 6

Corporate makeovers: Can a hyena be rebranded?

Stuart, Helen, Muzellec, Laurent
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Volume:
11
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2540193
Date:
July, 2004
File:
PDF, 176 KB
english, 2004
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