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Volume 11; Issue 6
Main
Journal of Brand Management
Volume 11; Issue 6
Journal of Brand Management
Volume 11; Issue 6
1
Corporate makeovers: Can a hyena be rebranded?
Stuart, Helen
,
Muzellec, Laurent
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 176 KB
Your tags:
english, 2004
2
Measuring perceptions of brand luxury
Vigneron, Franck
,
Johnson, Lester W
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 297 KB
Your tags:
english, 2004
3
The influence of culture on brand building in the Chinese market: A brief insight
Melewar, T C
,
Meadows, Maureen
,
Zheng, Wenqiang
,
Dumont, Serge
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 190 KB
Your tags:
english, 2004
4
Shanghai: Unleashing creative potential
Gilmore, Fiona
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 145 KB
Your tags:
english, 2004
5
Brand Warriors China: Creating Sustainable Brand Capital
Cohen, Peter
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 97 KB
Your tags:
english, 2004
6
Editorial: Shanghai Ren Jia restaurants (the Shanghai Family Restaurants)
Cohen, Peter
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 121 KB
Your tags:
english, 2004
7
Why you must never Sellotape® a Xerox® into your Filofax®
Dick, Matthew
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 134 KB
Your tags:
english, 2004
8
Legal update
Playle, Sarah
,
Hodson, Sarah
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 154 KB
Your tags:
english, 2004
9
Doing Business with China
Keith Dinnie
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 97 KB
Your tags:
english, 2004
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