Volume 11; Issue 6

Journal of Brand Management

Volume 11; Issue 6
1

Corporate makeovers: Can a hyena be rebranded?

Stuart, Helen, Muzellec, Laurent
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 176 KB
english, 2004
2

Measuring perceptions of brand luxury

Vigneron, Franck, Johnson, Lester W
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 297 KB
english, 2004
4

Shanghai: Unleashing creative potential

Gilmore, Fiona
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 145 KB
english, 2004
5

Brand Warriors China: Creating Sustainable Brand Capital

Cohen, Peter
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 97 KB
english, 2004
6

Editorial: Shanghai Ren Jia restaurants (the Shanghai Family Restaurants)

Cohen, Peter
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 121 KB
english, 2004
7

Why you must never Sellotape® a Xerox® into your Filofax®

Dick, Matthew
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 134 KB
english, 2004
8

Legal update

Playle, Sarah, Hodson, Sarah
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 154 KB
english, 2004
9

Doing Business with China

Keith Dinnie
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 97 KB
english, 2004