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Not all CEOs are Created Equal as Advertising Spokespersons: Evaluating the Effective CEO Spokesperson
Reidenbach, R. Eric, Pitts, Robert E.Volume:
15
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1986.10672986
Date:
March, 1986
File:
PDF, 1.79 MB
english, 1986