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Exploring Advertising Equity: How a Brand's Past Advertising May Affect Consumer Willingness to Approach Its Future Ads
Rosengren, Sara, Dahlén, MicaelVolume:
44
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2014.961666
Date:
January, 2015
File:
PDF, 155 KB
english, 2015