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Quantitative methods in marketing: The multivariate jungle revisited introduction and overview to special edition
Hooley, Graham J., Hussey, Michael K.Volume:
10
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.1994.9964256
Date:
April, 1994
File:
PDF, 727 KB
english, 1994