Volume 10; Issue 1-3

Journal of Marketing Management

Volume 10; Issue 1-3

1

Modelling with LISREL: A guide for the uninitiated

Diamantopoulos, A.

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 2.04 MB

english, 1994

2

Logit model analysis for multivariate categorical data

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 451 KB

english, 1994

3

Cluster analysis

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 983 KB

english, 1994

4

Measuring consumer involvement with grocery brands: Model validation and scale‐reliability test procedures

Knox, Simon, Walker, David, Marshall, Charles

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 981 KB

english, 1994

5

About the authors

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 377 KB

english, 1994

6

Foreword

Baker, Michael J.

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 124 KB

english, 1994

7

Solving marketing problems with conjoint analysis∗

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 1.44 MB

english, 1994

8

A factor analytic study of consumers' location specific values: A traditional high street and a modern shopping mall

Hackett, Paul M. W., Foxall, Gordon R.

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 1.02 MB

english, 1994

9

Attitude survey data reduction using Chaid: An example in shopping centre market research

Baron, Steve, Phillips, Dianne

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 885 KB

english, 1994

10

End‐user computing in marketing

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 1.72 MB

english, 1994

11

Consumer perceptions of ATMS: An application of neural networks

Moutinho, Luiz, Curry, Bruce

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 1.05 MB

english, 1994

12

On the derivation of a common space of competing leisure attraction types

Zins, Andreas H.

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 847 KB

english, 1994

13

Individual attitude variations over time∗

Castleberry, S. B., Barnard, N. R., Barwise, T. P., Ehrenberg, A. S. C., Riley, F. Dall'Olmo

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 717 KB

english, 1994

14

Regression type techniques and small samples: A guide to good practice

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 1.04 MB

english, 1994

15

Using the AHP in marketing decision‐making

Davies, Mark A. P.

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 1.09 MB

english, 1994

16

Using Chernoff faces to portray service quality data

Nel, Deon, Pitt, Leyland, Webb, Trevor

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 522 KB

english, 1994

17

The new multivariate jungle: Computer intensive methods in database marketing

Coates, David, Doherty, Neil, French, Alan

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 1.00 MB

english, 1994

18

Quantitative methods in marketing: The multivariate jungle revisited introduction and overview to special edition

Hooley, Graham J., Hussey, Michael K.

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 727 KB

english, 1994