Marketing knowledge and the value of segmentation

Marketing Intelligence & Planning 2002 / 04 Vol. 20; Iss. 2

Marketing knowledge and the value of segmentation

Dibb, Sally, Stern, Philip, Wensley, Robin
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Volume:
20
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634500210418536
Date:
April, 2002
File:
PDF, 247 KB
english, 2002
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