Volume 20; Issue 2

Marketing Intelligence & Planning

Volume 20; Issue 2

1

The R&D‐marketing interface and new product entry strategy

Wang, Qing, Montaguti, Elisa

Journal:

Marketing Intelligence & Planning

Year:

2002

Language:

english

File:

PDF, 185 KB

english, 2002

2

Leveraging corporate identity in the digital age

Melewar, T.C., Navalekar, Abhijit

Journal:

Marketing Intelligence & Planning

Year:

2002

Language:

english

File:

PDF, 389 KB

english, 2002

3

Understanding market entry timing decisions: the practitioner‐academic gap

Dacko, Scott G.

Journal:

Marketing Intelligence & Planning

Year:

2002

Language:

english

File:

PDF, 344 KB

english, 2002

4

Marketing knowledge and the value of segmentation

Dibb, Sally, Stern, Philip, Wensley, Robin

Journal:

Marketing Intelligence & Planning

Year:

2002

Language:

english

File:

PDF, 247 KB

english, 2002

5

Internet, interaction and implications for marketing

Arnott, David C., Bridgewater, Susan

Journal:

Marketing Intelligence & Planning

Year:

2002

Language:

english

File:

PDF, 164 KB

english, 2002

6

How health managers see prescribing

Journal:

Marketing Intelligence & Planning

Year:

2002

Language:

english

File:

PDF, 163 KB

english, 2002

7

Tackling implementation impediments to marketing planning

Journal:

Marketing Intelligence & Planning

Year:

2002

Language:

english

File:

PDF, 677 KB

english, 2002