The influence of consumption situation and product...

Journal of Consumer Marketing 1998 / 06 Vol. 15; Iss. 3

The influence of consumption situation and product involvement over consumers’ use of product attribute

Quester, Pascale G., Smart, Justin
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Volume:
15
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363769810219107
Date:
June, 1998
File:
PDF, 287 KB
english, 1998
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