BEYOND CONSUMER DECISION MAKING

Journal of Consumer Marketing 1988 / 01 Vol. 5; Iss. 1

BEYOND CONSUMER DECISION MAKING

Mowen, John C.
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Volume:
5
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eb008214
Date:
January, 1988
File:
PDF, 477 KB
english, 1988
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