The Red and the Black: Mental Accounting of Savings and...

Marketing Science 1998 / 02 Vol. 17; Iss. 1

The Red and the Black: Mental Accounting of Savings and Debt

Prelec, Drazen, Loewenstein, George
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Volume:
17
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.17.1.4
Date:
February, 1998
File:
PDF, 319 KB
english, 1998
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