Competitive Poaching in Sponsored Search Advertising and...

Marketing Science 2014 / 07 Vol. 33; Iss. 4

Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising

Sayedi, Amin, Jerath, Kinshuk, Srinivasan, Kannan
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Volume:
33
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2013.0838
Date:
July, 2014
File:
PDF, 802 KB
english, 2014
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