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Volume 33; Issue 4
Main
Marketing Science
Volume 33; Issue 4
Marketing Science
Volume 33; Issue 4
1
The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication
Dong, Xiaojing
,
Janakiraman, Ramkumar
,
Xie, Ying
Journal:
Marketing Science
Year:
2014
Language:
english
File:
PDF, 368 KB
Your tags:
english, 2014
2
Consumer Attitude Metrics for Guiding Marketing Mix Decisions
Hanssens, Dominique M.
,
Pauwels, Koen H.
,
Srinivasan, Shuba
,
Vanhuele, Marc
,
Yildirim, Gokhan
Journal:
Marketing Science
Year:
2014
Language:
english
File:
PDF, 671 KB
Your tags:
english, 2014
3
Learning from Peers: Knowledge Transfer and Sales Force Productivity Growth
Chan, Tat Y.
,
Li, Jia
,
Pierce, Lamar
Journal:
Marketing Science
Year:
2014
Language:
english
File:
PDF, 397 KB
Your tags:
english, 2014
4
The Company That You Keep: When to Buy a Competitor's Keyword
Desai, Preyas S.
,
Shin, Woochoel
,
Staelin, Richard
Journal:
Marketing Science
Year:
2014
Language:
english
File:
PDF, 3.81 MB
Your tags:
english, 2014
5
Nonmonotonic Status Effects in New Product Adoption
Hu, Yansong
,
Van den Bulte, Christophe
Journal:
Marketing Science
Year:
2014
Language:
english
File:
PDF, 497 KB
Your tags:
english, 2014
6
Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit
van der Lans, Ralf
,
Van den Bergh, Bram
,
Dieleman, Evelien
Journal:
Marketing Science
Year:
2014
Language:
english
File:
PDF, 5.33 MB
Your tags:
english, 2014
7
A Data Set of Brands and Their Characteristics
Lovett, Mitchell
,
Peres, Renana
,
Shachar, Ron
Journal:
Marketing Science
Year:
2014
Language:
english
File:
PDF, 730 KB
Your tags:
english, 2014
8
Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising
Sayedi, Amin
,
Jerath, Kinshuk
,
Srinivasan, Kannan
Journal:
Marketing Science
Year:
2014
Language:
english
File:
PDF, 802 KB
Your tags:
english, 2014
9
Focus on Authors
Journal:
Marketing Science
Year:
2014
Language:
english
File:
PDF, 119 KB
Your tags:
english, 2014
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