The Buy-in Benchmark: How Staff Understanding and...

Journal of Marketing Management 1999 / 11 Vol. 15; Iss. 8

The Buy-in Benchmark: How Staff Understanding and Commitment Impact Brand and Business Performance

Thomson, Kevin, de Chernatony, Leslie, Arganbright, Lorrie, Khan, Sajid
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Volume:
15
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725799784772684
Date:
November, 1999
File:
PDF, 1.07 MB
english, 1999
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