Volume 15; Issue 8

Journal of Marketing Management

Volume 15; Issue 8
1

Marketing Performance Measures: History and Interrelationships

Year:
1999
Language:
english
File:
PDF, 1.39 MB
english, 1999
2

Transforming the Value of Company Reports through Marketing Measurement

Year:
1999
Language:
english
File:
PDF, 1.06 MB
english, 1999
3

Index

Year:
1999
Language:
english
File:
PDF, 174 KB
english, 1999
4

Acknowledgements

Year:
1999
Language:
english
File:
PDF, 242 KB
english, 1999
6

Author Index

Year:
1999
Language:
english
File:
PDF, 343 KB
english, 1999
9

Book Reviews

Year:
1999
Language:
english
File:
PDF, 425 KB
english, 1999
11

About the Authors

Year:
1999
Language:
english
File:
PDF, 230 KB
english, 1999
12

Editorial: Where Does the Cash Flow From?

Year:
1999
Language:
english
File:
PDF, 384 KB
english, 1999