Assessing the revival potential of brands from the past:...

Journal of Brand Management 2012 / 6-7 Vol. 19; Iss. 8

Assessing the revival potential of brands from the past: How relevant is nostalgia in retro branding strategies?

Cattaneo, Eleonora, Guerini, Carolina
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
19
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2012.16
Date:
June, 2012
File:
PDF, 130 KB
english, 2012
Conversion to is in progress
Conversion to is failed