Volume 19; Issue 8

Journal of Brand Management

Volume 19; Issue 8

1

Brand equity in the business-to-business context: Examining the structural composition

Biedenbach, Galina

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 139 KB

english, 2012

2

Branding as a communications strategy: A framework for desired brand identity

Robichaud, François, Richelieu, André, Kozak, Robert

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 195 KB

english, 2012

3

Assessing the revival potential of brands from the past: How relevant is nostalgia in retro branding strategies?

Cattaneo, Eleonora, Guerini, Carolina

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 130 KB

english, 2012

4

Nostalgic brands as mood boosters

Orth, Ulrich R, Gal, Steffi

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 160 KB

english, 2012

5

Brands in texts: Attitudinal effects of brand placements in narrative fiction

Olsen, Lars Erling, Lanseng, Even Johan

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 123 KB

english, 2012

6

Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations

Schmitt, Bernd, Zhang, Shi

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 259 KB

english, 2012

7

Country branding through Olympic Games

Sun, Qin, Paswan, Audhesh

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 152 KB

english, 2012