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Volume 19; Issue 8
Main
Journal of Brand Management
Volume 19; Issue 8
Journal of Brand Management
Volume 19; Issue 8
1
Brand equity in the business-to-business context: Examining the structural composition
Biedenbach, Galina
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 139 KB
Your tags:
english, 2012
2
Branding as a communications strategy: A framework for desired brand identity
Robichaud, François
,
Richelieu, André
,
Kozak, Robert
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 195 KB
Your tags:
english, 2012
3
Assessing the revival potential of brands from the past: How relevant is nostalgia in retro branding strategies?
Cattaneo, Eleonora
,
Guerini, Carolina
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 130 KB
Your tags:
english, 2012
4
Nostalgic brands as mood boosters
Orth, Ulrich R
,
Gal, Steffi
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 160 KB
Your tags:
english, 2012
5
Brands in texts: Attitudinal effects of brand placements in narrative fiction
Olsen, Lars Erling
,
Lanseng, Even Johan
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 123 KB
Your tags:
english, 2012
6
Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd
,
Zhang, Shi
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 259 KB
Your tags:
english, 2012
7
Country branding through Olympic Games
Sun, Qin
,
Paswan, Audhesh
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 152 KB
Your tags:
english, 2012
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