Creating a Women and Heart Disease Brand: The...

Social Marketing Quarterly 2008 / 08 Vol. 14; Iss. 3

Creating a Women and Heart Disease Brand: The Heart Truth Campaign's Red Dress

Wayman, Jennifer, Long, Terry, Ruoff, Beth Ann, Temple, Sarah, Taubenheim, Ann M.
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Volume:
14
Language:
english
Journal:
Social Marketing Quarterly
DOI:
10.1080/15245000802279409
Date:
August, 2008
File:
PDF, 1.01 MB
english, 2008
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