Typologies of Banner Advertisements’ Attributes: A Content...

Journal of Promotion Management 2010 / 03 Vol. 16; Iss. 1-2

Typologies of Banner Advertisements’ Attributes: A Content Analysis

Hussain, Rahim, Sweeney, Arthur, Mort, Gillian Sullivan
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Volume:
16
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496490903573114
Date:
March, 2010
File:
PDF, 221 KB
english, 2010
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