The Relation Between Brand-name Linguistic Characteristics...

Journal of Advertising 2003 / 10 Vol. 32; Iss. 3

The Relation Between Brand-name Linguistic Characteristics and Brand-name Memory

Lowrey, Tina M., Shrum, L. J., Dubitsky, Tony M.
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Volume:
32
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2003.10639137
Date:
October, 2003
File:
PDF, 165 KB
english, 2003
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