Perceived brand quality as a way to superior customer...

Journal of Product & Brand Management 2015 / 04 Vol. 24; Iss. 2

Perceived brand quality as a way to superior customer perceived value crossing by moderating effects

Vera, Jorge
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Volume:
24
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-04-2014-0551
Date:
April, 2015
File:
PDF, 553 KB
english, 2015
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