Leveraging Associations: The Promotion of Cultural...

Journal of Promotion Management 2007 / 12 Vol. 13; Iss. 3-4

Leveraging Associations: The Promotion of Cultural Sponsorships

Sylvestre, Carl M., Moutinho, Luiz
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Volume:
13
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496490802308497
Date:
December, 2007
File:
PDF, 112 KB
english, 2007
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