Volume 13; Issue 3-4

Journal of Promotion Management

Volume 13; Issue 3-4
3

Effective Communications in Growing Pre-IPO Start-Ups

Year:
2007
Language:
english
File:
PDF, 573 KB
english, 2007
4

Leveraging Associations: The Promotion of Cultural Sponsorships

Year:
2007
Language:
english
File:
PDF, 112 KB
english, 2007
8

Giving to the Giver: Can Charities Use Premium Incentives to Stimulate Donations?

Year:
2007
Language:
english
File:
PDF, 107 KB
english, 2007
11

The Under-Examined Public: Making Sense of Industry Analysts and Analyst Relations

Year:
2007
Language:
english
File:
PDF, 3.99 MB
english, 2007