Parental influence on the purchase of luxury brands of...

Journal of Consumer Marketing 2003 / 04 Vol. 20; Iss. 2

Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong

Prendergast, Gerard, Wong, Claire
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Volume:
20
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760310464613
Date:
April, 2003
File:
PDF, 173 KB
english, 2003
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