Girl power and word‐of‐mouth behavior in the flourishing...

Journal of Consumer Marketing 2005 / 08 Vol. 22; Iss. 5

Girl power and word‐of‐mouth behavior in the flourishing sports market

Bush, Victoria D., Bush, Alan J., Clark, Paul, Bush, Robert P.
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Volume:
22
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760510611680
Date:
August, 2005
File:
PDF, 168 KB
english, 2005
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