Direct‐to‐consumer advertising and young consumers:...

Journal of Consumer Marketing 2005 / 12 Vol. 22; Iss. 7

Direct‐to‐consumer advertising and young consumers: building brand value

Mullner, Ross, Baca, Erin E., Holguin, Juan, Stratemeyer, Andreas W.
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Volume:
22
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760510631110
Date:
December, 2005
File:
PDF, 240 KB
english, 2005
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