The uses of marketing theory: Constructs, research...

Marketing Theory 2005 / 06 Vol. 5; Iss. 2

The uses of marketing theory: Constructs, research propositions, and managerial implications

Cornelissen, J. P.
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Volume:
5
Language:
english
Journal:
Marketing Theory
DOI:
10.1177/1470593105052469
Date:
June, 2005
File:
PDF, 147 KB
english, 2005
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