Volume 5; Issue 2

Marketing Theory

Volume 5; Issue 2
1

The influence of culture upon consumers' desired value perceptions: A research agenda

Overby, J. W.
Journal:
Marketing Theory
Year:
2005
Language:
english
File:
PDF, 194 KB
english, 2005
2

The fourth hermeneutic in marketing theory

Lowe, S.
Journal:
Marketing Theory
Year:
2005
Language:
english
File:
PDF, 149 KB
english, 2005
3

Thinking of marketing in meridian terms

Cova, B.
Journal:
Marketing Theory
Year:
2005
Language:
english
File:
PDF, 92 KB
english, 2005
4

Sources of immoderation and proportion in marketing thought

Witkowski, T. H.
Journal:
Marketing Theory
Year:
2005
Language:
english
File:
PDF, 96 KB
english, 2005
5

Meridian thinking in marketing? A comment on Cova

Firat, A. F.
Journal:
Marketing Theory
Year:
2005
Language:
english
File:
PDF, 66 KB
english, 2005
6

The uses of marketing theory: Constructs, research propositions, and managerial implications

Cornelissen, J. P.
Journal:
Marketing Theory
Year:
2005
Language:
english
File:
PDF, 147 KB
english, 2005