The Perceived Attractiveness of Chinese Products by German...

The Perceived Attractiveness of Chinese Products by German Consumers—A Sociopsychological Approach

Kreppel, Heidi, Holtbrügge, Dirk
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Volume:
25
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2012.720535
Date:
April, 2012
File:
PDF, 172 KB
english, 2012
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