The Perceived Attractiveness of Chinese Products by German Consumers—A Sociopsychological Approach
Kreppel, Heidi, Holtbrügge, DirkVolume:
25
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2012.720535
Date:
April, 2012
File:
PDF, 172 KB
english, 2012