Can Sentiment Toward Advertising Explain Materialism and Vanity in the Globalization Era? Evidence From Dubai
Mady, Tarek, Cherrier, Hélène, Lee, Dennis, Rahman, KaleelVolume:
24
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2011.634328
Date:
November, 2011
File:
PDF, 238 KB
english, 2011