The Influence of the Provision of Online Channel Functions...

Journal of Global Marketing 2011 / 04 Vol. 24; Iss. 2

The Influence of the Provision of Online Channel Functions on Exporting Channel Performance: The Moderating Effect of International Experience

Wang, Michael Chih-Hung, Khalil, Shadab, Blankson, Charles, Cheng, Julian Ming-Sung
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Volume:
24
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2011.558811
Date:
April, 2011
File:
PDF, 134 KB
english, 2011
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