On the relationships among brand experience, hedonic...

On the relationships among brand experience, hedonic emotions, and brand equity

Ding, Cherng G., Tseng, Timmy H.
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Volume:
49
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-04-2013-0200
Date:
July, 2015
File:
PDF, 604 KB
english, 2015
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