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Volume 49; Issue 7/8

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European Journal of Marketing
Volume 49; Issue 7/8

European Journal of Marketing

Volume 49; Issue 7/8

1

B2B service brand identity and brand performance

Coleman, Darren Andrew, de Chernatony, Leslie, Christodoulides, George

Journal:

European Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 862 KB

english, 2015

2

On the relationships among brand experience, hedonic emotions, and brand equity

Ding, Cherng G., Tseng, Timmy H.

Journal:

European Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 604 KB

english, 2015

3

Unmanageable multiplicity: consumer transformation towards moral self coherence

Carrington, Michal J, Neville, Ben, Canniford, Robin

Journal:

European Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 639 KB

english, 2015

4

Idol attachment and human brand loyalty

Huang, Yu-An, Lin, Chad, Phau, Ian

Journal:

European Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 650 KB

english, 2015

5

Buy four get 30% off: how consumers respond to missing a quantity discount

Huang, Wen-Hsien, Yang, Chun-Ming

Journal:

European Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 522 KB

english, 2015

6

The strength of no tie relationship in an online recommendation

Journal:

European Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 310 KB

english, 2015

7

Focal versus background goals in consumer financial decision-making

Aspara, Jaakko, Chakravarti, Amitav, Hoffmann, Arvid O. I.

Journal:

European Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 349 KB

english, 2015

8

Improving pharmacy store performance: the merits of over-the-counter drugs

Wieringa, Jaap Edo, Reber, Katrin Christiane, Leeflang, Peter

Journal:

European Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 262 KB

english, 2015

9

Accounts of self-gift giving: nature, context and emotions

Heath, Teresa Pereira, Tynan, Caroline, Ennew, Christine

Journal:

European Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 230 KB

english, 2015

10

Professional sales coaching: an integrative review and research agenda

Badrinarayanan, Vishag, Dixon, Andrea, West, Vicki L, Zank, Gail M

Journal:

European Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 254 KB

english, 2015

11

“Passivity”: a model of grocery retail price decision-making practice

Watson, Iain, Wood, Steve, Fernie, John

Journal:

European Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 248 KB

english, 2015

12

Origins of marketing thought in Britain

Jones, Brian, Tadajewski, Mark

Journal:

European Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 259 KB

english, 2015

13

Are size-zero female models always more effective than average-sized ones?

Bian, Xuemei, Wang, Kai-Yu

Journal:

European Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 273 KB

english, 2015

14

Asymmetric preferences for leaders and implications for followers

Wilkie, Dean Charles, Johnson, Les, White, Lesley

Journal:

European Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 229 KB

english, 2015

15

Unpicking motives to purchase locally-produced food: analysis of direct and moderation effects

Memery, Juliet, Angell, Robert, Megicks, Phil, Lindgreen, Adam

Journal:

European Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 255 KB

english, 2015