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Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study
Chen, Xiaoyun, Lam, Long W., Zou, HuanVolume:
24
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2011.558814
Date:
April, 2011
File:
PDF, 230 KB
english, 2011