Brand Personality and Emotional Attitudes: The Case of...

Journal of Global Marketing 2011 / 07 Vol. 24; Iss. 3

Brand Personality and Emotional Attitudes: The Case of Mobile Telephone Operators

Klabi, Fethi, Debabi, Mohsen
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Volume:
24
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2011.592460
Date:
July, 2011
File:
PDF, 448 KB
english, 2011
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