Reasons for non-consideration of brands and the role of...

Reasons for non-consideration of brands and the role of prior experience

Bogomolova, Svetlana, Millburn, Sandra
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Volume:
19
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2011.41
Date:
January, 2012
File:
PDF, 161 KB
english, 2012
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