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Volume 19; Issue 4
Main
Journal of Brand Management
Volume 19; Issue 4
Journal of Brand Management
Volume 19; Issue 4
1
Employee brand equity: Scale development and validation
King, Ceridwyn
,
Grace, Debra
,
Funk, Daniel C
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 213 KB
Your tags:
english, 2012
2
Statement from the new editors
Brexendorf, Tim Oliver
,
Kernstock, Joachim
,
Powell, Shaun M
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 40 KB
Your tags:
english, 2012
3
On the validity of measuring brand images by rating concepts and free associations
Danes, Jeffrey E
,
Hess, Jeffrey S
,
Story, John W
,
Vorst, Keith
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 155 KB
Your tags:
english, 2012
4
Corporate branding literature: A research paradigm review
Pillai, Anandan
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 183 KB
Your tags:
english, 2012
5
Reasons for non-consideration of brands and the role of prior experience
Bogomolova, Svetlana
,
Millburn, Sandra
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 161 KB
Your tags:
english, 2012
6
Putting city branding into practice
Braun, Erik
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 101 KB
Your tags:
english, 2012
7
Effects of geographical university names on users’ perceptions
Peluso, Alessandro M
,
Guido, Gianluigi
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 229 KB
Your tags:
english, 2012
8
Consumer perspectives of cultural branding: The case of Burberry in Taiwan
Peng, Norman
,
Chen, Annie Huiling
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 122 KB
Your tags:
english, 2012
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