Volume 19; Issue 4

Journal of Brand Management

Volume 19; Issue 4

1

Employee brand equity: Scale development and validation

King, Ceridwyn, Grace, Debra, Funk, Daniel C

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 213 KB

english, 2012

2

Statement from the new editors

Brexendorf, Tim Oliver, Kernstock, Joachim, Powell, Shaun M

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 40 KB

english, 2012

3

On the validity of measuring brand images by rating concepts and free associations

Danes, Jeffrey E, Hess, Jeffrey S, Story, John W, Vorst, Keith

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 155 KB

english, 2012

4

Corporate branding literature: A research paradigm review

Pillai, Anandan

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 183 KB

english, 2012

5

Reasons for non-consideration of brands and the role of prior experience

Bogomolova, Svetlana, Millburn, Sandra

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 161 KB

english, 2012

6

Putting city branding into practice

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 101 KB

english, 2012

7

Effects of geographical university names on users’ perceptions

Peluso, Alessandro M, Guido, Gianluigi

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 229 KB

english, 2012

8

Consumer perspectives of cultural branding: The case of Burberry in Taiwan

Peng, Norman, Chen, Annie Huiling

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 122 KB

english, 2012